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Entrepreneurship and Leadership

WB-4754_GS-GradProSkillsWebsite_EntreLead ENTREPRENEURSHIPAND LEADERSHIP

The School of Graduate and Postdoctoral Studies partners with Brilliant Entrepreneurship to assist graduate students with entrepreneurship ideas and development. Off-campus workshops are made available to all graduate students through the Mitacs Step program.

In-class workshops

  • Assessment of Commercial Potential of New Technologies

    This workshop will provide students with rudimentary tools to evaluate if an invention or creation is likely to have commercial potential, or if there is likely to be demand for the related product in the market. An overview of relevant traditional business theory, such as Porter’s five forces and competitive analysis, will be provided to stimulate assessment of the need for the new product in the existing marketplace. An outline of other factors that impact the demand for products, such as buying cycles, industry stage and economic cycles, will also be provided. Emphasis will be placed on where to find resources so that you can begin to perform your own assessment of new inventions.

    Learning outcomes:

    • Understand the concept of product competitive advantage.
    • Research market factors that have an impact on the demand for new inventions.
    • Identify environment factors that affect valuation of emerging businesses.
  • Building Businesses with Intellectual Property

    In this workshop, an overview of the common types of intellectual property, patents, copyright, trademarks and trade secrets will be given. Each type of intellectual property will be defined and described from a functional perspective. Then, discussion will turn to the strategic uses of each type of intellectual property as the foundation for competitive advantage in a business or other enterprise. A context for this as one of the critical components for building a business from an innovative idea or prototype will be provided.

    Learning outcomes:

    • Identify the common types of intellectual property, patents, copyright, trademarks and trade secrets.
    • Discuss the strategic uses of each type of intellectual property as the foundation for competitive advantage in a business or other enterprise.
  • Entrepreneurship